{"id":1941,"date":"2023-03-17T21:35:00","date_gmt":"2023-03-18T01:35:00","guid":{"rendered":"http:\/\/www.przyborski.com\/?p=1941"},"modified":"2025-04-09T12:47:48","modified_gmt":"2025-04-09T16:47:48","slug":"time-capsule-gnc-tv-spots-93-96","status":"publish","type":"post","link":"https:\/\/www.przyborski.com\/?p=1941","title":{"rendered":"Time Capsule: GNC TV Spots &#8217;93-&#8217;96"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GNC TV ads from &#039;93-&#039;96 (from masters)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lOfM-GLl1E8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here&#8217;s a 4 minute &#8220;mini time capsule&#8221; of GNC&#8217;s early TV advertising. General Nutrition Centers had an amazing period of growth and profitability in the early 90&#8217;s. During this time, TV Advertising helped GNC realize it&#8217;s first quarterly profit as it went public for the second time.<\/p>\n\n\n\n<p>From &#8217;93 through &#8217;96, Przyborski Productions produced most of GNC&#8217;s network TV spots. We introduced their &#8220;Gold Card&#8221; and many product lines that are still in stores today.<\/p>\n\n\n\n<p>All the commercials were filmed in 35mm, then transferred and edited on 1&#8243; videotape. By the end of 1993, we were editing on D2 composite digital. (In the 90&#8217;s, everything was standard definition.)<\/p>\n\n\n\n<p>Most of these old commercials are dated and a little &#8220;corny.&#8221; Saturday Night Live even did a comedic parody on GNC&#8217;s &#8220;Colon Cleanser&#8221;, titled, &#8220;Colon Blow.&#8221; Thirty years ago, sophisticated computer graphics were in their infancy. The stock music GNC used also dates the ads. The commercials in this video were selected from several GNC campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a 4 minute &#8220;mini time capsule&#8221; of GNC&#8217;s early TV advertising. General Nutrition Centers had an amazing period of growth and profitability in the early 90&#8217;s. During this time, TV Advertising helped GNC realize it&#8217;s first quarterly profit as it went public for the second time. From &#8217;93 through &#8217;96, Przyborski Productions produced most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,52,20,22,36,24,23],"class_list":["post-1941","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-commercial-tv-production","tag-gnc","tag-przyborski","tag-przyborski-productions","tag-tv-advertising","tag-tv-commercials","tag-tv-spots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Time Capsule: GNC TV Spots &#039;93-&#039;96 - Przyborski Productions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.przyborski.com\/?p=1941\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Przyborski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.przyborski.com\/#website\",\"url\":\"https:\/\/www.przyborski.com\/\",\"name\":\"Przyborski Productions\",\"description\":\"Przyborski Productions&#039; Website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.przyborski.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.przyborski.com\/?p=1941#webpage\",\"url\":\"https:\/\/www.przyborski.com\/?p=1941\",\"name\":\"Time Capsule: GNC TV Spots '93-'96 - Przyborski Productions\",\"isPartOf\":{\"@id\":\"https:\/\/www.przyborski.com\/#website\"},\"datePublished\":\"2023-03-18T01:35:00+00:00\",\"dateModified\":\"2025-04-09T16:47:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.przyborski.com\/?p=1941#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.przyborski.com\/?p=1941\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.przyborski.com\/?p=1941#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Time Capsule: GNC TV Spots &#8217;93-&#8217;96\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\",\"name\":\"Glenn Przyborski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"caption\":\"Glenn Przyborski\"},\"description\":\"Glenn Przyborski has directed and photographed TV commercials since '71, but he's been shooting movie film most of his life. 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