{"id":2207,"date":"2012-01-22T14:48:28","date_gmt":"2012-01-22T19:48:28","guid":{"rendered":"http:\/\/www.przyborski.com\/?p=2207"},"modified":"2025-04-13T13:32:46","modified_gmt":"2025-04-13T17:32:46","slug":"rebellion-2012","status":"publish","type":"post","link":"https:\/\/www.przyborski.com\/?p=2207","title":{"rendered":"Hard Action Commercials"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hard Action TV Commercials\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U2XF7vfPFuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>Usually, I&#8217;m shooting nice things&#8230; like attractive people eating food while smiling. This project was completely different.<\/p>\n<p>John Brabender (<a href=\"http:\/\/www.brabendercox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrabenderCox<\/a>) is one of the country&#8217;s top political media consultants. For over 10 years, he and I have worked together on many successful TV campaigns. John rarely thinks <em>anywhere near the box, much less inside it.<\/em><\/p>\n<p>John gave us less than a week to put together this project. Fortunately, I remembered scouting an old abandoned manufacturing building in Pittsburgh for a previous TV campaign. My producer and production coordinator, Judy Gurchak and I re-scouted the location and it was still available.<\/p>\n<p>I set up most of the shots to take advantage of a wall of windows that lined the North side of the building. This became my primary light source, supplemented with 1200 and 2500 watt HMI&#8217;s. We used smoke machines to add atmosphere and distance to the scenes.<\/p>\n<p>Growing up in Florida, I hate shooting in freezing cold weather. For the entire shoot day, our set temperature was less than 50\u00baF. We couldn&#8217;t use heaters because they quickly dissipated the smoke. Our shoot day was overcast and snowy, so we knew we would loose useable window light by 4:30PM.<\/p>\n<p>I used a motorized, 7&#8242; slider for the marching feet scenes and all ground level camera angles. This slider can smoothly move 25 pounds of camera.<\/p>\n<p>I photographed everything with a RED Epic M using the standard set of RED primes including the 300mm telephoto. Every scene (except the fall) was shot at 30fps for playback at 23.98.<\/p>\n<p>Thad Christian at Pittsburgh&#8217;s <a href=\"http:\/\/www.phenomenonpost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Phenomenom Post<\/a> did an amazing job editing and grading the 90 second spot in less than 2 days including numerous effect shots. <a href=\"http:\/\/megagoodis.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Goodis<\/a> handled original sound design. Steve Parys worked his butt off as my assistant director. Without the talents of gaffer, Ted Wiegand and scenic designer, Rich Schutte none of this would have been possible in such a short amount of time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Usually, I&#8217;m shooting nice things&#8230; like attractive people eating food while smiling. This project was completely different. John Brabender (BrabenderCox) is one of the country&#8217;s top political media consultants. For over 10 years, he and I have worked together on many successful TV campaigns. John rarely thinks anywhere near the box, much less inside it. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,27,83,26,25,84,20,22,82,24,23],"class_list":["post-2207","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brabendercox","tag-commercial-tv-production","tag-epic","tag-hdtv","tag-pittsburgh","tag-political-media","tag-przyborski","tag-przyborski-productions","tag-red","tag-tv-commercials","tag-tv-spots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard Action Commercials - Przyborski Productions<\/title>\n<meta name=\"description\" content=\"tv commercials, tv advertising, tv production, Pittsburgh advertising, video production, political advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.przyborski.com\/?p=2207\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Przyborski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.przyborski.com\/#website\",\"url\":\"https:\/\/www.przyborski.com\/\",\"name\":\"Przyborski Productions\",\"description\":\"Przyborski Productions&#039; Website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.przyborski.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2207#webpage\",\"url\":\"https:\/\/www.przyborski.com\/?p=2207\",\"name\":\"Hard Action Commercials - Przyborski Productions\",\"isPartOf\":{\"@id\":\"https:\/\/www.przyborski.com\/#website\"},\"datePublished\":\"2012-01-22T19:48:28+00:00\",\"dateModified\":\"2025-04-13T17:32:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\"},\"description\":\"tv commercials, tv advertising, tv production, Pittsburgh advertising, video production, political advertising\",\"breadcrumb\":{\"@id\":\"https:\/\/www.przyborski.com\/?p=2207#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.przyborski.com\/?p=2207\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2207#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hard Action Commercials\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\",\"name\":\"Glenn Przyborski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"caption\":\"Glenn Przyborski\"},\"description\":\"Glenn Przyborski has directed and photographed TV commercials since '71, but he's been shooting movie film most of his life. 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