{"id":2564,"date":"2019-06-04T13:37:57","date_gmt":"2019-06-04T17:37:57","guid":{"rendered":"http:\/\/www.przyborski.com\/?p=2564"},"modified":"2025-04-09T11:54:08","modified_gmt":"2025-04-09T15:54:08","slug":"stanley-steemer-thats-gross-campaign","status":"publish","type":"post","link":"https:\/\/www.przyborski.com\/?p=2564","title":{"rendered":"Stanley Steemer&#8217;s &#8220;That&#8217;s Gross&#8221; TV Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stanley Steemer &quot;That&#039;s Gross&quot; Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uLfu3UfMR1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p><br \/>Here\u2019s a fun look at a crazy network ad campaign produced for Stanley Steemer, America\u2019s largest residential and commercial cleaning service.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Corporate creative director, Jim McCabe called with an unusual production request. In 2006, the company had marketing success with a funny commercial that featured \u201cToby\u201d a Labrador Retriever <i>scooting<\/i> his butt across the living room carpet to the shock of the homeowner and her friend. Jim wanted to revisit the concept, only this time \u201cToby\u201d would <i>scoot<\/i> over carpet, tile and hardwood floors. Plus, Jim also wanted a trained parrot who harasses Toby.<\/p>\n<p>Glenn Przyborski directed and photographed the campaign using 2 cameras on each shot for more editorial options. 2 cameras also gave an \u201cinsurance factor\u201d just in case the trained animals \u201clost interest\u201d after several takes. Everything was shot and edited in 4K UHD, then downsampled to 1080 for final release.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a fun look at a crazy network ad campaign produced for Stanley Steemer, America\u2019s largest residential and commercial cleaning service.\u00a0 Corporate creative director, Jim McCabe called with an unusual production request. In 2006, the company had marketing success with a funny commercial that featured \u201cToby\u201d a Labrador Retriever scooting his butt across the living [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69,121,22,123,36],"class_list":["post-2564","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-glenn-przyborski","tag-jim-mccabe","tag-przyborski-productions","tag-stanley-steemer","tag-tv-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stanley Steemer&#039;s &quot;That&#039;s Gross&quot; TV Campaign - Przyborski Productions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.przyborski.com\/?p=2564\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Przyborski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.przyborski.com\/#website\",\"url\":\"https:\/\/www.przyborski.com\/\",\"name\":\"Przyborski Productions\",\"description\":\"Przyborski Productions&#039; Website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.przyborski.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2564#webpage\",\"url\":\"https:\/\/www.przyborski.com\/?p=2564\",\"name\":\"Stanley Steemer's \\\"That's Gross\\\" TV Campaign - Przyborski Productions\",\"isPartOf\":{\"@id\":\"https:\/\/www.przyborski.com\/#website\"},\"datePublished\":\"2019-06-04T17:37:57+00:00\",\"dateModified\":\"2025-04-09T15:54:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.przyborski.com\/?p=2564#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.przyborski.com\/?p=2564\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2564#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Stanley Steemer&#8217;s &#8220;That&#8217;s Gross&#8221; TV Campaign\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\",\"name\":\"Glenn Przyborski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"caption\":\"Glenn Przyborski\"},\"description\":\"Glenn Przyborski has directed and photographed TV commercials since '71, but he's been shooting movie film most of his life. 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