{"id":2610,"date":"2019-11-19T19:28:13","date_gmt":"2019-11-20T00:28:13","guid":{"rendered":"http:\/\/www.przyborski.com\/?p=2610"},"modified":"2025-04-09T11:59:11","modified_gmt":"2025-04-09T15:59:11","slug":"greg-yost-1957-2019","status":"publish","type":"post","link":"https:\/\/www.przyborski.com\/?p=2610","title":{"rendered":"Greg Yost 1957-2019"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Greg Yost 1957-2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t5S_JzmL2Ko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>\u00a0<\/p>\n<p>Greg Yost, creative director of Lazor-Yost Marketing &amp; Design, has passed away.<\/p>\n<p>I first met Greg in the early 90\u2019s. He was creative director of \u201cThe Kaiser Group\u201d. Greg was the first agency art director I encountered that was sure computers would take over all mechanical aspects of layout &amp; design in advertising. We both owned early Macintosh systems, and once a month we\u2019d get together to swap 3.5\u201d floppy disks of programs we either bought or borrowed.<\/p>\n<p>The first project I directed and photographed for Greg was for Sheetz. Greg did much of the early creative marketing concepts and in-store signage for this family owned, Altoona based company. They were trying hard to be more than a group of \u201c7-11 type\u201d convenience stores. Greg created the advertising that introduced Sheetz Coffee, \u201cMTO\u201d food items, Sheetz Hot Dogs, \u201cSheetza Pizza\u201d, \u201cIT\u201d Cola, \u201cJacks\u201d cigarettes and Sheetz\u2019s own brand of gasoline. When you pull into a Sheetz for coffee, food or gas\u2026 remember Greg Yost.<\/p>\n<p>I also filmed many of Greg\u2019s creative and sometimes crazy TV campaigns for Hoss\u2019s Restaurants, HealthSouth Rehab Centers, Fruth Drug Stores, Unimart, CEI Cable &amp; Internet and Atlantic Luggage. The projects always had limited budgets, but we always had fun shooting Greg\u2019s concepts.<\/p>\n<p>I last spoke with Greg in May and he never mentioned that he was sick and undergoing treatment for cancer. We talked about how the ad business had changed over the past couple decades and that today we\u2019d never get away with what we used to do\u2026 He sounded positive, upbeat and directly involved in the marketing efforts of his clients.<\/p>\n<p>As a remembrance, here\u2019s a few of Greg Yost\u2019s favorite TV projects from 1991 through 2009\u2026RIP my friend.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Greg Yost, creative director of Lazor-Yost Marketing &amp; Design, has passed away. I first met Greg in the early 90\u2019s. He was creative director of \u201cThe Kaiser Group\u201d. Greg was the first agency art director I encountered that was sure computers would take over all mechanical aspects of layout &amp; design in advertising. We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,136,137,20,22],"class_list":["post-2610","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-commercial-tv-production","tag-greg-yost","tag-lazor-yost","tag-przyborski","tag-przyborski-productions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greg Yost 1957-2019 - Przyborski Productions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.przyborski.com\/?p=2610\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Przyborski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.przyborski.com\/#website\",\"url\":\"https:\/\/www.przyborski.com\/\",\"name\":\"Przyborski Productions\",\"description\":\"Przyborski Productions&#039; Website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.przyborski.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2610#webpage\",\"url\":\"https:\/\/www.przyborski.com\/?p=2610\",\"name\":\"Greg Yost 1957-2019 - Przyborski Productions\",\"isPartOf\":{\"@id\":\"https:\/\/www.przyborski.com\/#website\"},\"datePublished\":\"2019-11-20T00:28:13+00:00\",\"dateModified\":\"2025-04-09T15:59:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.przyborski.com\/?p=2610#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.przyborski.com\/?p=2610\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.przyborski.com\/?p=2610#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Greg Yost 1957-2019\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/8b1bf8eeff802b08a405a65eae96a112\",\"name\":\"Glenn Przyborski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.przyborski.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74939a978272e6e1022545e250338119?s=96&d=identicon&r=g\",\"caption\":\"Glenn Przyborski\"},\"description\":\"Glenn Przyborski has directed and photographed TV commercials since '71, but he's been shooting movie film most of his life. 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