- About Przyborski Productions
- Show Reels
- Misc Videos
- Introduction of 24P (from 2002)
- Americana
- Images from a Summer Carnival
- River Rafting
- Scenes from a County Fair
- America Lost
- Moments@24fps (1999)
- Behind-the-Scenes Prop38 (2000)
- 1991 Pittsburgh Penguins
- Barth Bartholomae (1997)
- Behind-the-Scenes Pagetime (1998)
- Frontier Telephone (2000)
- Time Capsule: GNC 1993-1996
- Glenn
- Jimmy D
- Map
- Contact Info
- Scrapbook
Arthur Greenwald passed away April 30th, 2021. He was 68.
From ’85 to ’88, Art was the creative services director of KDKA-TV, the CBS affiliate in Pittsburgh. Back then, on-air TV was dominant. Cable channels were just starting. There was no internet, no social media, no X-Box, and no Netflix. It was Art’s job to successfully promote the station and its on-air talent.
From 1979 to 1996, Glenn was hired as the director/cinematographer for many of Greenwald’s major 35mm promotions for KDKA-TV. Art always created campaigns that were music driven and way beyond the station’s budget, but Glenn always made the impossible happen… Like staging the world’s longest chorus line after a Pirate’s baseball game, or a music video with 2,500 extras.
Art Greenwald eventually left KDKA and moved to the Los Angeles area. A few years ago, he was diagnosed with “end stage renal disease” and was unable to receive a kidney transplant, partially due to COVID-19 restrictions.
Here’s a “time capsule” of KDKA-TV promos from ’79-’96.
Friends at a retirement party for KDKA’s Drew Moniot reminded me of the many promotional campaigns Przyborski Productions produced for KDKA from 1979 through 1996. Those were the “analog” days of 35mm film production, film-to-tape transfers, and tape-to-tape video editing.
I was fortunate to work with 3 of KDKA’s creative services directors… Brad Crum (1979-1982), Art Greenwald (1985-1988), & Lorraine Sneebold (1988-1996). The promos we produced were often music-driven, high-energy spots that featured KDKA’s on-air talent and their interaction with the community.
The earliest of these promotions aired 40+ years ago. They’re a visual tribute to KDKA’s talent and staff, many of whom are retired or unfortunately, no longer with us.
