Remembering Art Greenwald

On May 3, 2021, in Uncategorized, by Glenn Przyborski

Arthur Greenwald passed away April 30th, 2021. He was 68.

From ’85 to ’88, Art was the creative services director of KDKA-TV, the CBS affiliate in Pittsburgh. Back then, on-air TV was dominant. Cable channels were just starting. There was no internet, no social media, no X-Box, and no Netflix. It was Art’s job to successfully promote the station and its on-air talent.

Art would often hire Przyborski Productions to execute his creative concepts. From 1979 to 1996, I was fortunate to be the director/cinematographer on many of KDKA’s major 35mm promotions. Art always created campaigns that were music driven and way beyond the station’s budget, but we always made the impossible happen… Like staging the world’s longest chorus line after a Pirate’s baseball game, or a music video with 2,500 extras.

Art Greenwald eventually left KDKA and moved to the Los Angeles area. A few years ago, he was diagnosed with “end stage renal disease” and was unable to receive a kidney transplant, partially due to COVID-19 restrictions.

KDKA-TV PROMOTIONS 1979-1996

On June 25, 2019, in Uncategorized, by Glenn Przyborski


Here’s a “time capsule” of KDKA-TV promos from ’79-’96.

Friends at a retirement party for KDKA’s Drew Moniot reminded me of the many promotional campaigns Przyborski Productions produced for KDKA from 1979 through 1996. Those were the “analog” days of 35mm film production, film-to-tape transfers, and tape-to-tape video editing.

I was fortunate to work with 3 of KDKA’s creative services directors… Brad Crum (1979-1982), Art Greenwald (1985-1988), & Lorraine Sneebold (1988-1996). The promos we produced were often music-driven, high-energy spots that featured KDKA’s on-air talent and their interaction with the community.

The earliest of these promotions aired 40+ years ago. They’re a visual tribute to KDKA’s talent and staff, many of whom are retired or unfortunately, no longer with us.