This fast-paced reel is a mix of varied concepts, visualized by Glenn Przyborski’s directorial style and production techniques. Some spots are new, others were produced over the past few years. All scenes are from actual on-air commercials created for ad agencies and clients from across the country.
From gritty to silky-smooth, Glenn’s years of experience allow him to create different visual “styles” using lighting & camera techniques to best convey an ad’s concept. Glenn’s at home shooting “guerrilla” style with a small crew of 4 or a 25 person, multi-day studio production.
For 25 years, I directed and photographed almost every Eat’nPark TV campaign. During that time, Cliff Miller was the driving force behind Eat’n Park’s advertising. First as Creative Director at Ketchum Advertising, then as Eat’n Park’s own VP of Creative Services. It was Cliff’s idea to use Eat’n Park’s iconic “Smiley Cookie” as a key part of the company’s image & logo. (Cliff retired from Eat’n Park in 2016.)
From 35mm standard definition to HD digital, I thought it’d be fun to look back at a dozen Eat’n Park’s TV commercials from 1990 to 2015.
