Spot Production During a Pandemic

On September 21, 2020, in Uncategorized, by Glenn Przyborski

2020 will go down as the worst year on record for filmmaking. Our governor declared that TV and film production was not an essential business in Pennsylvania. Przyborski Productions was literally shut down for months. 

Our first project during the ongoing pandemic was an orthopedic campaign for Excela Health. Production is different during COVID-19. Every morning, each crew member’s temperature was taken. Fortunately, nobody had a fever. Everyone (other than on-camera talent) had to wear a mask during the entire production.  

Another difference was crew & client meals, snacks and beverages. Instead of the usual catered lunch, each person was handed a “bagged” lunch which they ate while maintaining social distancing. There were lots of crew snacks & beverages, but now each item is individually packaged and handed to the crew. This includes sealed water bottles & soft drinks. No more open trays of fresh fruit & deli items.

Thanks to the planning & detailed work of our production coordinator, Tracey Kovell, the multi-day Excela Health shoot happened smoothly, efficiently… and safely. 

Healthcare Reel Update

On May 4, 2017, in Uncategorized, by Glenn Przyborski

Every year we produce major healthcare ad campaigns. We work with agencies across the country as well as clients who internally handle their own creative marketing.

Przyborski Productions is one of the few commercial production companies that realizes production inside a busy hospital is not the same as filming in a studio. We know how to work with doctors and medical teams to get great footage with minimal disruption. We’re very aware that real patients take precedence over the filming process.

The commercials featured on this reel demonstrate some of Glenn Przyborski’s directorial styles and techniques that enhance a project’s concept. All doctors and hospital staff are real. Testimonials feature real patients. All operating room scenes were photographed during actual procedures.

Excela Health “Accolades” TV Campaign

On January 9, 2020, in Uncategorized, by Glenn Przyborski

Excela Health is the largest medical system in Westmoreland County, Pennsylvania. Excela has three major medical centers… Westmoreland Hospital, Frick Hospital, and Latrobe Hospital, plus smaller, specialized medical treatment facilities. They’re also the county’s largest employer.

Pittsburgh based, Przyborski Productions was chosen to produce Excela’s new TV campaign titled, “Accolades” which showcases the system’s health services and areas of specialization… from complex orthopedics to open-heart surgery.

Using a crew with experience shooting inside busy hospitals, Glenn Przyborski directed and photographed the campaign in 4K Ultra High Definition. This allowed hi-res “frame grabs” from the video to be re-purposed for billboards, social media, and other marketing purposes.

Excela’s Tom Chakurda created the concept and Robert Firment handled the complex logistics that allowed all the scenes for “Accolades” to be shot at 3 separate hospitals, over 2 long days.

4 Different Hospitals… 4 Unique TV Spots

On February 11, 2015, in Uncategorized, by Glenn Przyborski

Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.

First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.

Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.

If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.

The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.

WVUH “Patient Voices” Campaign

On December 3, 2013, in Uncategorized, by Glenn Przyborski


West Virginia University Healthcare is the largest hospital complex in the State of West Virginia. The facility treats many of the region’s most complicated medical cases.

Heidi Specht, WVUH’s Director of Marketing, wanted a series of TV commercials whereby former patients would share their experiences directly with the home viewer. The commercials were to be completely unscripted, allowing patients to tell their stories in their own words.

This concept sounds deceptively easy, but it’s far from it. “Real people” who have never been on TV, can’t comfortably look into a cold, black camera lens and “pretend” they’re talking to a friend.

We decided to use a technique that I pioneered back in ’87. It uses a thru-the-lens teleprompter on the camera. However, instead of seeing the words of a script, the talent sees live video of an interviewer’s face. The on-camera talent talks directly with the interviewer, creating almost perfect eye contact with the home viewer. (In ’87, I first used this production technique to help small children talk on camera. We then used it on a major promotion for Pittsburgh’s KDKA-TV. Today network news interviews are often conducted this way.)

The 5 spot commercial campaign airs in HD throughout West Virginia.