Greg Yost 1957-2019

On November 19, 2019, in Uncategorized, by Glenn Przyborski

Greg Yost, creative director of Lazor-Yost Marketing & Design, has passed away.

I first met Greg in the early 90’s. He was creative director of “The Kaiser Group”. Greg was the first agency art director I encountered that was sure computers would take over all mechanical aspects of layout & design in advertising. We both owned early Macintosh systems, and once a month we’d get together to swap 3.5” floppy disks of programs we either bought or borrowed.

The first project I directed and photographed for Greg was for Sheetz. Greg did much of the early creative marketing concepts and in-store signage for this family owned, Altoona based company. They were trying hard to be more than a group of “7-11 type” convenience stores. Greg created the advertising that introduced Sheetz Coffee, “MTO” food items, Sheetz Hot Dogs, “Sheetza Pizza”, “IT” Cola, “Jacks” cigarettes and Sheetz’s own brand of gasoline. When you pull into a Sheetz for coffee, food or gas… remember Greg Yost.

I also filmed many of Greg’s creative and sometimes crazy TV campaigns for Hoss’s Restaurants, HealthSouth Rehab Centers, Fruth Drug Stores, Unimart, CEI Cable & Internet and Atlantic Luggage. The projects always had limited budgets, but we always had fun shooting Greg’s concepts.

I last spoke with Greg in May and he never mentioned that he was sick and undergoing treatment for cancer. We talked about how the ad business had changed over the past couple decades and that today we’d never get away with what we used to do… He sounded positive, upbeat and directly involved in the marketing efforts of his clients.

As a remembrance, here’s a few of Greg Yost’s favorite TV projects from 1991 through 2009…RIP my friend.

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