Remembering Art Greenwald

On May 3, 2021, in Uncategorized, by Glenn Przyborski

Arthur Greenwald passed away April 30th, 2021. He was 68.

From ’85 to ’88, Art was the creative services director of KDKA-TV, the CBS affiliate in Pittsburgh. Back then, on-air TV was dominant. Cable channels were just starting. There was no internet, no social media, no X-Box, and no Netflix. It was Art’s job to successfully promote the station and its on-air talent.

Art would often hire Przyborski Productions to execute his creative concepts. From 1979 to 1996, I was fortunate to be the director/cinematographer on many of KDKA’s major 35mm promotions. Art always created campaigns that were music driven and way beyond the station’s budget, but we always made the impossible happen… Like staging the world’s longest chorus line after a Pirate’s baseball game, or a music video with 2,500 extras.

Art Greenwald eventually left KDKA and moved to the Los Angeles area. A few years ago, he was diagnosed with “end stage renal disease” and was unable to receive a kidney transplant, partially due to COVID-19 restrictions.

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