SmithFoods “The Children’s Table”

On November 5, 2018, in Uncategorized, by Glenn Przyborski

SmithFoods of Orrville, Ohio is a family owned company, founded in 1909. They supply premium dairy and other food products throughout Ohio, Indiana and Missouri.

The Innis Maggiore Agency of Canton, OH chose Przyborski Productions to produce SmithFoods’ latest TV campaign. The concept called for casting 5 children and 5 adults who could be those same kids, only now in their 40’s.

Glenn Przyborski directed and photographed the commercial in 4K digital. Props and wardrobe stylists selected kid’s clothes and table props that were popular in the mid-to-late 80’s. Back then, all TV was standard definition, so we rendered the opening sequence in the 4 x 3 ratio of older TV sets. After several visual tests, we decided not to alter the color or contrast of the opening sequence.

The commercial runs throughout Ohio and selected portions of the Mid-West.

Amusement Park Spots 1996-2006

On June 19, 2018, in Uncategorized, by Glenn Przyborski


Before Kennywood, Idlewild and Sandcastle were acquired by California based, Palace Entertainment in 2007, I directed, photographed and edited dozens of their TV campaigns. Brad Wucher was the agency creative director and writer on most of these ads. He’s a good friend and we spent many hours filming amusement park fun. We’ve ridden roller coasters and other intense rides while trying to hold heavy 35mm movie cameras and laughing so hard it hurt.

On all these projects, Henny Henninger, Andy Quinn and the late, Carl Hughes ruled the parks. They were great clients who were totally supportive of our crazy ideas. Most of these commercials were shot on 35mm movie film then edited on 1” analog videotape. Later, D-2 composite digital was used for post-production. We produced a couple of the last spots in HD, but in the mid-2000’s, many TV stations and cable companies couldn’t air non-network HDTV commercials, so home viewers saw them in standard definition.

Please enjoy this retro collection of summertime fun… Glenn Przyborski

 

Throwback Thursday TV Spots

On May 29, 2018, in Uncategorized, by Glenn Przyborski

A short time ago, I ran into Russ Streiner, an old friend who’s best known as the producer of George Romero’s, “Night of the Living Dead”. He has the unique distinction of being the first person in the film killed by a zombie. Russ was excited about the Blu-ray HD release of this classic horror film. In the 60’s & 70’s, Russ produced dozens of television ad campaigns. Many people are unaware that his business partner, the late George Romero, was a popular director, cinematographer and editor of TV spots before moving on to motion pictures.

Russ asked if I had saved any of the old commercials created by Hartwick-Przyborski Productions. Paul Hartwick (who passed in 2013) and I founded the company in 1975. From 1975 to 1987, “H/P” produced hundreds of TV commercials for clients and ad agencies across the USA. At one time, we had offices in New York, Chicago and Pittsburgh.

I located several boxes of old 2” and 1” videotape. All these spots were originally shot on 35mm film. In the 70’s & 80’s, commercials were distributed to networks and TV stations, exclusively on videotape.

In no particular running order, I selected 25 commercials. They look and sound so dated when compared to what we do today. Check out the popularity of musical jingles and just how bad electronic title graphics looked 35+ years ago. If you’re over 40, you might remember some of these ads from when they originally aired…

This video is also on Vimeo: https://vimeo.com/272371561

YES & the Rock and Roll Hall of Fame

On April 3, 2017, in Uncategorized, by Glenn Przyborski

This Friday, April 7th, the Rock and Roll Hall of Fame will induct England’s popular 70’s & 80’s rock group, YES. Cheering in the audience will be John Brabender, one of the country’s best known political media experts, ad agency owner, frequent contributor on MSNBC and CNN and long-time super-fan of YES. Brabender also led a crusade to get his favorite band inducted into the Rock and Roll Hall of Fame.

Every once in a while, a project comes along that’s completely different and fun to shoot. With hits like “Roundabout”, “Owner of a Lonely Heart”, “Long Distance Runaround” and many more, YES, is truly a major group from the 70’s & 80’s. Yet they still have a huge, cult-like, devoted following that sells out every performance.

For the group’s U.S. tour, Brabender asked Glenn Przyborski to direct and photograph several short videos that would play on YES’ concert video screens. They were tied to late 70’s nostalgia, including an homage to a scene from the movie “Almost Famous”. The videos were played before the band’s performance and to signal the end of intermission.

The videos were edited at Phenomenon by Thad Christian. Michael Goodis created the original sound design. John Brabender created and wrote the original concepts.

Przyborski Productions & Stanley Steemer 2017

On March 15, 2017, in Uncategorized, by Glenn Przyborski

Stanley Steemer is America’s largest and best know cleaning service.

Przyborski Productions produced their new 5 spot TV campaign which currently airs on both network and cable stations. The week long production was shot in Tampa, FL which historically has some of the country’s best winter weather. The most difficult production challenge was staging a parade, complete with an original Stanley Steemer float, marching bands and a hundred extras.

The campaign was created by Jim McCabe, Stanley Steemer’s Creative Director and produced by New York based, Frank DiSalvo. Glenn Przyborski directed, photographed and edited the spots… “It was great working with old friends from the past. James and Frank were the agency creative team behind dozens of successful Giant Eagle, Autozone and Alliance Capital commercials that we previously produced.” Glenn adds, “This campaign is traditional, solid marketing… In an easy to understand way, each spot shows that Stanley Steemer is the best solution to household cleaning problems.”

Space Junk and Mills-James shared the visual effects work. Rob Deaner of Contagious Music created the original music tracks and mixed the spots.

“Doctor D” Does College Commencement

On May 18, 2016, in Uncategorized, by Glenn Przyborski

D at KentState
Jim DeVincentis has been my business partner and Executive Producer at Przyborski Productions for the past 28 years. We started the company together in 1988. Every agency person and client we’ve worked with calls him “Jimmy D” or just “D”. 

This past weekend, Kent State University asked D to give the commencement address for graduates of the College of Mass Communications and Information, College of Business Administration and College of Applied Engineering, Sustainability and Technology.  D also serves on the National Athletic Development Council for Kent State and is featured in their Athletic Hall of Fame.

 Jimmy’s daughters, Dina DeVincentis and Maria DeVincentis were part of the 7,000+ Convocation Center crowd. Dina graduated in 2011 and Maria graduated that same day.

 We’re now calling “D” the honorary “Doctor D”.

Salute to the 1991 Pittsburgh Penguins

On May 30, 2013, in Uncategorized, by Glenn Przyborski

1991 Pittsburgh Penguins The Penguins won their first Stanley Cup in 1991. Back then, KDKA-TV exclusively aired many of the team’s games. The station needed footage of featured players for use in on-air promotions as well as the open & close of the telecast.
Przyborski Productions was contacted by Drew Moniot, KDKA’s Creative Development Manager to shoot a stylized video of the team’s players. Drew’s original concept was to capture the action and interaction inside the Penguin’s locker room, between periods of play. The video would be a rough, tough, stylized look at team members preparing to hit the ice for the game’s final period. Our player-liaison, Phil Bourque helped us plan specific action cutaways that were unique to each player. Tinsy Labrie, former Marketing Director of the Pittsburgh Penguins, scheduled the shoot on a team “personal day”, so players had to be assured that their on-camera segment would take no longer than 30 minutes to film. Makeup stylist, Patti Bell enjoyed creating a realistic, hot, sweaty look for each guy. We never had more than two Penguins on-set at a time, so uniformed extras filled-in the foreground and background.

I shot all the footage on Kodak 5298 stock using my Arri 35BL4 and Zeiss Super-Speed lenses. Everything was shot from a Fisher 10 crab dolly. Film processing was handled by Producer’s Color in Detroit. The stylized “blue-bleach” treatment and enhanced grain were added to the locker room footage during the 35mm film-to-tape transfer at Postique in Detroit. After the winning ’91 season, we filmed our Stanley Cup scenes after-hours at KDKA, then transferred it as clean 35mm.

Our Submarine’s 25th Anniversary

On March 27, 2015, in Uncategorized, by Glenn Przyborski


Very few cities have their own submarine. Pittsburgh is the final resting place of the USS Requin, a diesel-electric sub that was built in 1945. WWII ended 3 days before the Requin’s first wartime patrol. She never fired a torpedo in battle.

2015 was the 25th anniversary of the USS Requin’s arrival at the Carnegie Science Center. It also marks 70 years since the sub was christened at Maine’s Portsmouth Navy Yards. The interior of the Requin looks and feels like she just returned from one of her many sea patrols.

I was testing a prototype camera filter for an optical manufacturer and thought the detailed interior of a submarine would be visually interesting. After shooting for an hour inside the sub’s cramped quarters, I developed tremendous respect for anyone who could spend months at a time inside these machines. Not to mention the constant smell of diesel fuel combined with the danger of being a few hundred feet below the surface. The only submariner I’ve known is Chuck Aikman, a talented editor at PMI, who served on a nuclear attack sub.

The USS Requin is well worth a visit at Pittsburgh’s Carnegie Science Center.

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4 Different Hospitals… 4 Unique TV Spots

On February 11, 2015, in Uncategorized, by Glenn Przyborski

Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.

First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.

Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.

If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.

The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.

A Different Side of Edgar Snyder & Associates

On November 11, 2014, in Uncategorized, by Glenn Przyborski


Edgar Snyder is the most recognized attorney in Western Pennsylvania. Edgar Snyder & Associates is also the region’s largest buyer of broadcast and cable advertising.

Marketing director, Lisa Rosen Glaser planned a series of ads that would showcase the public service work of Edgar Snyder and the partners of Edgar Snyder & Associates. Lisa wrote key copy points for each ad, but no script. For the first time, Edgar and the partner/attorneys had to improvise and ad-lib their on-camera segments. (ie: no teleprompter)

I decided to shoot the spots, “documentary style” to contrast the law firm’s numerous graphic-driven TV ads. I wanted to show a different side of Edgar than his usual high-energy TV persona.

Although most of our shoots employ 12 to 20 crew people, grip trucks, make-up, craft service, etc, etc… I photographed this entire campaign hand-held, with just a 3 person crew. Sony’s new A7S camera equipped with Canon lenses allowed our production team to maintain a low profile while shooting in active public places.  The 3 day shoot was fun, fast and totally spontaneous…

The commercials were edited in our Strip District facility. They currently air on virtually every TV station and most cable channels throughout Western Pennsylvania.